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Tips in Building Content Marketing Personas (Part 2)

Let's now continue with the discussion on creating personas. It's important to create a buyer persona because you get to know your audience better and you get to manufacture products that they actually want.

So, in part 1, I talked about the fundamental steps in creating a persona. First is to figure out your audience. Second is to do some research outside the company. Know your audience aside from being your customer. Study their interests, social media activities, and shopping preferences. What's next after research?

Do another research.

I know what you are thinking, you can just skip the previous 2 research and go directly to the final research. No, those 2 are vital before you actually talk to your customers. This step is needed to fill in the gaps that the 2 research methods failed to do.

Ask yourself these questions:

• What are questions that were left unanswered?

• What do you need to clear up?

• Are there assumptions that are unsettled?

• What other things you need to verify?

A way to effectively do this is through asking your customers personally. You can conduct survey through various online tools such as Google Forms, SurveyMonkey, and FreeOnlineSurveys. Don't worry these tools are free to use and these are leading online tools in capturing your customers' opinion.

Remember to incorporate all the research you gathered. From the internal study until the release of the online surveys, be sure to capture it in one spreadsheet. Their exact answers are important in formulating the most accurate persona.

Make sense of the data.

After the final research, you need to evaluate all the information you gathered. The key here is to refine the groups and buckets you originally created.

You should, at least, do these 3 tasks:

• Cut the excess and remove everything that is not needed.

• Highlight the important stuff. What will help you build you better groups, buckets, and themes? Retain that.

• Reorganize your file and assemble the ones that remained to be essential. Write it in a way that is easy to read and easy to understand.

Make the final persona.

You might think it's far from the groups you originally started. That's totally fine!

Now that you have finalized your groups, buckets, and themes, it's time to combine all these to create a ‘Persona.’

If you ended up creating more than 3 personas, kindly take a step back and filter it out once again. You need to have 1 main persona that should stand out from the rest. It's important to know WHO you are exactly targeting.

Begin to create a dummy and add relevant descriptions to each persona. Don't forget to take note of your customer's buying process in order to create a better content strategy as well.

Use what you made.

Of course, you need to use what you created. Here are some tips in order to fully utilize your recently added personas:

• Personalize your content.

• Group your email subscribers.

• Know your customer's site activities.

• Create products that cater to their interests and hobbies.

Like I always say, it's very important to know your audience. How can you create useful products if you do not know who is it for? Consult a web design company to help you reach the right audience. Scottsdale Web Design can help you identify the audience for your website. You may call (480) 900-6691 to speak to their SEO experts.


Tips in Building Content Marketing Personas (Part 1)

In order to produce helpful content, we need to create personas. It'll help us deliver high-quality content that is most relevant and useful to your potential buyers or audience.

Without personas, we may only be just guessing what kind of content our potential consumers want. That could also mean: we are likely to revert to creating content around what we know best instead of around the information our audience is actually seeking for.

So here are some of the ways how we create easy way to build content marketing personas:


Figure out what information you need to know and how to capture it.

Before we begin researching, our audience is the most important asset here. First, we need to set some guidelines on the specific information we are looking for.

• We could start on picturing our ideal audience. Remember that personas are the representation of the target consumers.

• Next, how will we use those information we gathered? The key is to collect the data we gathered, and categorize it into 3 segments: groups, buckets and themes.

Groups - These are people with similar demographic attributes, and this will constitute the main personas. For example, the young professionals, aged 20 -25, with an annual income of less than 50k.

Buckets - These are the categories that we will capture information under such as the hobbies, interests, and preferences of the groups you created.

Themes - These are the layers of our buckets. In each bucket, there are factors to consider. For group 1, what are their hobbies? What will make them interested in a product?

Once we are decided on what groups, buckets and themes we are looking for, then, it is the time to choose a way to best capture the information need.


Do some research.

Now that we have the type of information that we will be collecting, it is time to start researching.

Internal Research

Ask you team about their experience with the customers. Questions such as, "What is our typical customer like?", "What industry do they belong?", "How much do they earn?", "What do they expect from our product and services?" would shed some light.

You know the drill. After the investigation, you compile everything you learned in your spreadsheet.

Secondary Research

After you have researched within the company, it's time to go out and confirm your assumptions. You can find more information at these places:

• Published research, journals, and surveys.

• Social media posts, tweets, and comments.

• Blog comments from other websites within the industry.

• Product reviews from your target groups.

• Keyword research tools whether free or paid.

As you are scouring information from various places, try to pick the ones that stand out the most.


In any business, knowing your audience is a crucial step. You have to know who you are dealing with. You can't just go out there and present a product without a clear audience. It is important to consult a web design company that will help you reach the right audience. Scottsdale Web Design will make sure that your target market can locate your website. Call them right now at (480) 900-6691 to know more about services they offer.

5 SEO Terms Explained (Part 2)

Welcome to the 2nd part of the discussion on the different SEO terms. Previously, I explained in detail 5 terms: Search Engine, SERP, SEM, Natural Links, and Duplicate Content. Now, I will discuss 4 more SEO terms. Read all about it below:

• PageRank.

PageRank was first introduced by Larry Page. Yes, he is the same Larry Page who founded Google. Just a side note: Larry Page and Sergey Brin started the multinational company what we popularly now know as Google.

Anyway, back to PageRank, Larry thought of a way to estimate or asses the relevance of a website. Back then, the idea seemed farfetched and no one knew how to tackle it.

Until, it was decided that the number of backlinks is an important determining factor. So, what I'm trying to say is that if a website is shared and linked many times to the different parts of the internet, then, it has a better a PageRank.

Undoubtedly, the websites with the top-notch PageRanks are the popular ones. Google has a PageRank of 10. Meanwhile, its opponent Yahoo! has only a PageRank of 9. Facebook, the leading social media website also has a PageRank of 9.

• Title tag.

Every web page on your website has an assigned title tag. The users can only see the title tag on their browser's title bar.

How is this important to SEO? Users may find it unimportant, but for search engines, it is a crucial factor. Search engines will know what the page is about basing from the given title tag.

So, if you are writing about books, it is important to be specific and indicate a unique title like "Top 10 TV Shows I Binge Watched in 2019." Search engines can easily identify it as a list of TV shows. So, give your title tags some thought, and don't just carelessly give out a nonsense title.

• Spider.

Spider is the search engine's way to crawl the web. Of course, a spider won't literally crawl on your website. It's a figure of speech implying that search engine will assign these "spiders" to crawl or scan the whole internet for new content and sites. Generally, these spiders are tasks to discover what's new with the world today.

Once they are done scanning, they will report back to Google what they found out and rank these websites according to relevance.

• Redirection.

There 2 types of redirection: a temporary redirection, and a permanent redirection. Redirection happens when you go to one web page and then you are guided to another page.

For example, you are reading this post. Then, I can temporarily redirect you to the home page by providing you a shortcut: click right here to redirect. Once you click the link, you will leave this page and be redirected to another page.


SEO does not end here. You can still learn more terms and techniques to help your business grow. If you need some expert advice, I recommend contacting the people at Scottsdale Web Design. They have a team of dedicated professionals that are highly competent in web design, and search engine optimization. You may reach them by calling ‎‎(480) 900-6691.

5 SEO Terms Explained (Part 1)

SEO is not easy topic to study. It includes wide scope of techniques and terms that can be puzzling for beginners. That's why I created this blog post. In order to alleviate confusion and complication, I will explain 5 SEO terms plainly and simply:

• Search engine.

You know Google, right? That is an example of a search engine. The goal of a search engine to seek what you typed. It will search the whole internet for you just to find the phrase you inputted. The leading search engine is undoubtedly Google. Search engines like Bing, Yahoo!, Baidu, and Ask are included on the Top 5 list.


SERP is related to search engine. Once you hit enter, the search engine will give relevant results on its SERP (or Search Engine Results Page.) SERPs, the plural form of the term, refer to multiple results pages.

The SERP(s) is dependent on how each search engine is programmed. The exact computer program of the various search engines is NOT available to the public. The search engine's own algorithmic gets to decide which websites get the number 1 spot, number 2, number 3, and so on. That is why everyone wants to SEO because we can only assume the different SEO factors that help enhance website rankings.

• Natural links.

When you say a link is a "natural link," it means that the link was able to gain popularity without you constantly promoting it. It just happened naturally and without much marketing effort.

For example, if you have recently published a blog post and suddenly it went viral on Facebook, that post is what you call a natural link. Thousands of people shared your link of their own accord.

• SEM.

It is an abbreviation for Search Engine Marketing. SEM is a way of marketing your websites through the different search engines. Search engine marketing can be achieved in 2 ways: 1. SEO and 2. PPC.

SEO is enhancing your website so the search engines will naturally recognize it as a top ranking website. Meanwhile, PPC is the exact opposite. You pay for it so it appears as one of the top search engine results. You will know once a website is under PPC because search engines will indicate that a site or link is "sponsored" or "paid promotion."

• Duplicate content.

If 2 or more web pages have the same or have similar content, then those pages are considered a "duplicate content." This is not good for SEO. Avoid duplicate content as much as possible because it will surely affect your website rankings.

Search engines will penalize websites with duplicate content. Google, for example, has a way of knowing if the same content is repeated many times.

For example, you have a website on WordPress and then you gave a blog post a tag "reading." The same post is also under the category "reading." That is considered a duplicate content. Your post has the same tag and category. Why not categories it under "books" to avert having duplicate content?


You have to have time to study SEO and the hundreds of terms that come along with it. Luckily for you; there are companies like Scottsdale Web Design that are ready to teach you everything about search engine optimization. Their team of SEO experts will give your business the organic boost it needs.


This is a continuation of a series of blog post regarding the different dental procedures. Below are the other dental procedures not discussed previously:




When your tooth is badly injured, an extraction in inevitable. Your dentist will do a diagnostic x-rays to find-out if there is any hidden problems particularly in the gum area.


A dentist would need to extract even the permanent teeth due to orthodontic treatment.




Are prosthetic tools used to take the place of the lost teeth. Partial and full dentures are the kinds of dentures. When all teeth are replaced, is it called “false teeth.”


Fillings and Repairs


To fix a damaged teeth dental fillings and repairs are done. First, the dentist will take out the decayed part of your tooth and fill it with porcelain, gold, tooth-colored, silver amalgam, plastic, and materials called composite resin fillings, or glass ionomer.


It is capable of filling front teeth because it does look natural. Filling is not just used for decayed tooth, even chipped ones, too. It could also fill-up gaps between teeth to decrease the space.


Gum Surgery


There are two stages of gum disease, gingivitis and periodontitis. The first is light and reversible while the latter is very serious. In a few cases, this surgery is performed to reverse the effect of the illness.


Oral Cancer


Oral cancer screening is part of the standard procedure of a dental examination as this illness starts from the cells of the mouth, throat, or tongue.


Lumps will be checked or irregular tissue changes in the interior of the mouth, head, face, and neck. The dentist will likewise examine for inflammation or stained tissue inside your mouth.


Root Canals


Saving a tooth takes away the possibility of replacing it. Root canal is used in accomplishing this as it cures sore tooth and treat illnesses.


The dentist will open the tooth, clean the contaminated tissue located in the center. It is filled and its opening sealed. When you save a tooth, it will eliminate the possibility of having jaw problems.




It is applied to the masticating surface of the teeth to be block bacterial decay. Back teeth, molars, and premolars are the usual parts that needs sealants.


It is a pain-free procedure and it only takes a few minutes to do it. Cleaning is the first step before sealing the teeth. It will be dried by using cotton to keep it dry.


Acid solution is applied on the masticating surfaces of the teeth to help the sealant to stick. Teeth are then rinsed and dried. Sealant is painted to the teeth’s enamel and stick to the teeth to harden.


White light is used to make sealant even harder. Teeth Whitening As people age, staining of the teeth is normal. This is because of drinking tea, coffee, different foods, drugs or even a trauma.


To put your teeth in a better state, whitening them is a good decision. There are many whitening choices available.




It is a versatile procedure as it can take care of stained teeth, chipped tooth, and close gaps. It is usually used for poorly injured or decayed teeth, overlapping teeth, and somewhat crowded teeth.


It is also applied for cosmetic reasons. The preparation needs to use local anaesthetic and may take more than one visit.


Serenity Smiles Scottsdale Dental Clinic is known to have the latest in technology. Plus, they have highly trained and skilled dentists. They offer general dentistry, dental implants, and other procedures mentioned on this post. So, call them at (480) 400-5000!



There are various procedures available to answer the various needs of the patients. Below are the standard dental procedures available:


Dental Cleaning


One of the most important procedure but most neglected is dental cleaning. People usually go to the dentist when there is something wrong. The fact is, we all have to maintain good oral hygiene to remove mineralized plaque that has developed despite our flossing and brushing.

Not all areas can be reached by these cleaning practices.


Dental cleaning should be done at least every six months. First, a professionally trained hygienist will do the cleaning, and the dentist will examine right after. There are two steps in accomplishing dental cleaning which will take 30 minutes to an hour.


Scaling the teeth is the first step and this is to take out the plaque and tartar from the tooth’s exterior. The second is polishing the remaining plaque and buffing the teeth. And there, you have a refreshing feel and ready to give that winning smile.




If you have teeth that are chipped, fractured, discoloured, decayed or gaps between the teeth, bonding is the best treatment to repair them. The dentist uses a mixture of composite resin which is a kind of plastic and makes it into a paste.


Next, the dentist will tint the mixture to blend it to the teeth. Layers of this mixture are placed to each tooth. This is hardened by the laser or the ultraviolet light. Shaping follows and then polishing the mixture to make sure it looks as smooth and as natural that no one will even know.


Bonding can also build up mature teeth to look younger. It is an option to patients of different ages as the resin can always be changed as the teeth grows.




Do you want to have a tooth that is in improper alignment? Do you have a problem with your bites either under bite or overbite? Then braces can address your concern. It is made of ceramic, or stainless steel, or other materials.


Today’s metal bracket is less obvious. Brace is done by applying pressure on the teeth. It can also fix gaps and improve dental health.


Bridges and Implants


You lost a tooth and you don’t want anybody to know? Well, you can ask your dentist for bridges or implants. Bridges are false teeth embedded in place by the adjacent teeth. There will be two crowns on the teeth fastened while the false tooth is at the center. Implants on the other hand is a fabricated roots to hold the substitute teeth.


Crowns and Caps


This is used to cover a damaged tooth due to decay, terribly strained, disfigured, or broken tooth. This is prepared by the dentist and would need more than one visit.


It is made of metal, porcelain secured to metal, or acrylic. It looks like a real teeth and this one is good for front teeth while the crowns are great for the teeth at the back portion of your mouth because metal is stronger.



At Serenity Smiles Scottsdale Dental Clinic, you are sure that you can have the best smile. To ensure you feel more confident, they use the latest technology. Give them a call at (480) 400-5000!