Tips in Building Content Marketing Personas (Part 1)
In order to produce helpful content, we need to create personas. It'll help us deliver high-quality content that is most relevant and useful to your potential buyers or audience.
Without personas, we may only be just guessing what kind of content our potential consumers want. That could also mean: we are likely to revert to creating content around what we know best instead of around the information our audience is actually seeking for.
So here are some of the ways how we create easy way to build content marketing personas:
Figure out what information you need to know and how to capture it.
Before we begin researching, our audience is the most important asset here. First, we need to set some guidelines on the specific information we are looking for.
• We could start on picturing our ideal audience. Remember that personas are the representation of the target consumers.
• Next, how will we use those information we gathered? The key is to collect the data we gathered, and categorize it into 3 segments: groups, buckets and themes.
• Groups - These are people with similar demographic attributes, and this will constitute the main personas. For example, the young professionals, aged 20 -25, with an annual income of less than 50k.
• Buckets - These are the categories that we will capture information under such as the hobbies, interests, and preferences of the groups you created.
• Themes - These are the layers of our buckets. In each bucket, there are factors to consider. For group 1, what are their hobbies? What will make them interested in a product?
Once we are decided on what groups, buckets and themes we are looking for, then, it is the time to choose a way to best capture the information need.
Do some research.
Now that we have the type of information that we will be collecting, it is time to start researching.
Ask you team about their experience with the customers. Questions such as, "What is our typical customer like?", "What industry do they belong?", "How much do they earn?", "What do they expect from our product and services?" would shed some light.
You know the drill. After the investigation, you compile everything you learned in your spreadsheet.
After you have researched within the company, it's time to go out and confirm your assumptions. You can find more information at these places:
• Published research, journals, and surveys.
• Social media posts, tweets, and comments.
• Blog comments from other websites within the industry.
• Product reviews from your target groups.
• Keyword research tools whether free or paid.
As you are scouring information from various places, try to pick the ones that stand out the most.
In any business, knowing your audience is a crucial step. You have to know who you are dealing with. You can't just go out there and present a product without a clear audience. It is important to consult a web design company that will help you reach the right audience. Scottsdale Web Design will make sure that your target market can locate your website. Call them right now at (480) 900-6691 to know more about services they offer.